{"id":1281,"date":"2019-05-31T03:35:50","date_gmt":"2019-05-31T03:35:50","guid":{"rendered":"https:\/\/www.qinprinting.com\/blog\/?p=1281"},"modified":"2026-01-08T16:21:33","modified_gmt":"2026-01-08T08:21:33","slug":"how-effective-are-flyers-for-marketing","status":"publish","type":"post","link":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/","title":{"rendered":"How Effective Are Flyers for Marketing Your Business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1281\" class=\"elementor elementor-1281\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4be1cbac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4be1cbac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4435c741\" data-id=\"4435c741\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47d8cd76 elementor-widget elementor-widget-text-editor\" data-id=\"47d8cd76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"boldgrid-section\"><div class=\"container\"><div class=\"row\"><div class=\"col-lg-12 col-md-12 col-xs-12 col-sm-12\"><p>Your complete guide to a successful flyer\u00a0campaign<\/p><p class=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2411 size-full\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp\" alt=\"How Effective Are Flyers for Marketing Your Business?\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp 1000w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business-500x334.webp 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business-100x67.webp 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business-768x512.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p><p class=\"\">According to research reported in <a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2021\/12\/08\/agencies-agree-2021-was-a-record-year-for-ad-spending-with-more-growth-expected-in-2022\/?sh=2ede0eba7bc6\" target=\"_blank\" rel=\"noopener\"><em>Forbes<\/em><\/a>, digital marketing makes up 64.2% of the annual US advertising spend. That&#8217;s a big chunk and accounts for an estimated $183.1 billion of the total $285.2 billion spent on all forms of marketing. But that still leaves $102.1 that&#8217;s spent on traditional media, including TV, radio, newspapers, magazines, poster campaigns, and other print. And according to <a href=\"https:\/\/www.statista.com\/statistics\/267754\/print-advertising-spending-in-the-us\/\" target=\"_blank\" rel=\"noopener\"><em>Statista<\/em><\/a>, the slice of that pie that goes on print is $24.7 billion.<\/p><p class=\"\">Exactly what percentage of that goes on flyers is hard to determine with precision, as the data isn&#8217;t collected. But we know from our own experience as printers that many businesses still use\u200a\u2014\u200aand keep using\u200a\u2014\u200aflyers for direct marketing and promotion. Repeat custom indicates that those campaigns are working, giving a good return on investment. So it&#8217;s clear that <a href=\"https:\/\/www.qinprinting.com\/flyer-leaflet-printing\/\">flyers<\/a> are a valid and valuable aspect of modern marketing, especially when integrated into an overall marketing strategy, which includes digital and print combined.<\/p><p class=\"\"><strong>So, how effective are flyers for marketing?<\/strong><\/p><p class=\"\">We&#8217;ve seen that flyers still work and that, despite the growth in digital marketing, traditional print marketing materials continue to make a significant contribution to marketing in the US. But are they cost effective? The answer is that they both can and should be, but that you need to get things right to make flyers work for you. To do that, you must think about two core aspects of any flyer campaign:<\/p><ul class=\"\" style=\"padding-left: 3em;\"><li>design and printing<\/li><li>distribution<\/li><\/ul><p class=\"\">In short, a flyer campaign will work for your business if it&#8217;s designed to communicate your marketing message, product promotions, and business offer to a targeted, clearly identified demographic; that it&#8217;s professionally printed; and that it&#8217;s effectively and efficiently distributed to the people in the target market segment.<\/p><p class=\"\">We&#8217;d like to look at design and printing last, so let&#8217;s deal with market research and distribution channels first. That may seem the wrong way round, but it&#8217;s the smartest approach. Why? Because you&#8217;ll need to do your market research first to figure out what you want to say and to whom you want to say it. And your target audience will decide what kind of distribution you should choose to reach them. Those two factors combined will guide the design and printing choices you make for your flyers. But first, let&#8217;s take a quick run through the basics.<\/p><h2><span style=\"font-size: 18pt;\"><strong>What is a\u00a0flyer?<\/strong><\/span><\/h2><p>A flyer is a single printed sheet which is used to advertise a business, promote a campaign, build brand awareness, draw attention to a sale, or increase public awareness of your premise&#8217;s location and product offers. They may be distributed in four key ways:<\/p><ul class=\"\" style=\"padding-left: 3em;\"><li><strong>Delivery insert<\/strong>\u200a\u2014\u200awhen your flyers are inserted between the pages of newspapers and magazines delivered to individual homes<\/li><li><strong>Self-selection<\/strong>\u200a\u2014\u200awhen your flyers are displayed in a public place for interested prospects to pick up at will<\/li><li><strong>Handout<\/strong>\u200a\u2014\u200awhen your flyers are handed out directly in the street to people within a certain demographic group (young professionals, men or women, families, retired people, etc.)<\/li><li><strong>Direct mailing<\/strong>\u200a\u2014\u200awhen your flyers are mailed to named persons at their addresses. The names and addresses either come from your own lists of past customers or from lists held by a distribution agency, which can then be refined based on people&#8217;s age, interests, income, etc.<\/li><\/ul><p class=\"\">Flyers are usually distributed in large numbers, so a print order of 1,000 units is a typical minimum. More often, you&#8217;re probably looking at tens of thousands of flyers. But the more you get printed, the lower the cost-per-unit. For example, a short print run of just 500 flyers might cost you\u200a\u2014\u200adepending on the paper stock, fold, inks, and finish\u200a\u2014\u200aan average of 20 cents per unit. Whereas, ordering a batch of 10,000 would mean you&#8217;d pay closer to 3 or 4 cents per flyer. So, buying in bulk makes flyer marketing a very attractive prospect in terms of outlay. But is a larger print run worth it?<\/p><h2><span style=\"font-size: 18pt;\"><strong>Do flyers still\u00a0work?<\/strong><\/span><\/h2><p class=\"\">The answer is\u200a\u2014\u200aassuming you&#8217;ve done good marketing research, designed a flyer that will appeal to your target audience, and had it professionally printed\u200a\u2014\u200ayes, it&#8217;s worth it. The numbers speak for themselves. The official statistics reported in <a href=\"https:\/\/www.fundera.com\/resources\/direct-mail-statistics\" target=\"_blank\" rel=\"noopener\"><em>Fundera<\/em><\/a> show that the response to direct mailing\u200a\u2014\u200athe most common and effective way of distributing flyers\u200a\u2014\u200ais overwhelmingly positive. Here are the most salient statistics:<\/p><ul class=\"\" style=\"padding-left: 3em;\"><li><strong>70%<\/strong> of consumers prefer to get printed marketing\u200a\u2014\u200alike flyers\u200a\u2014\u200athrough the mail because it feels more personal than email or online advertising<\/li><li><strong>62%<\/strong> of people who acted on the marketing they received through a mail drop went on to buy something from the company<\/li><li><strong>39%<\/strong> of consumers tried a new product or service because they were introduced to the company via a direct mail campaign\u200a\u2014\u200aeither from a brochure, a sales letter, a leaflet, or a flyer<\/li><\/ul><p>The same research cited above showed that people tend to read through flyers they receive\u200a\u2014\u200aperhaps because they&#8217;re colorful, attractive, and short!\u200a\u2014\u200aand often keep them for up to six weeks. The response rate is surprisingly high compared to other forms of outdoor print advertising\u200a\u2014\u200asuch as billboards and posters\u200a\u2014\u200aand conversion rates, excellent.<\/p><p class=\"\">The <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\" target=\"_blank\" rel=\"noopener\">Direct Marketing Association<\/a> have published a report which shows that up to 48% of consumers who had contact with a brand via their mailbox\u200a\u2014\u200aincluding letters, a brochure, and flyers\u200a\u2014\u200awent on to go to the store, subscribe for more information, checked out the website, or made an online purchase. So, flyers can drive traffic both to your physical premises if you have them and your online properties, too. With an almost 50% response rate, flyers represent one of the most powerful offline marketing tools available.<\/p><h2><span style=\"font-size: 18pt;\"><strong>How to make a flyer that\u00a0sells<\/strong><\/span><\/h2><p class=\"\">So now we&#8217;ve looked at why market research is important as the first step in informing a positive flyer campaign. We&#8217;ve also examined the best available distribution options for flyers. And we&#8217;ve evaluated how effective they can be in driving new custom, subscriptions, and site visits both on- and offline. It&#8217;s time to think about design and printing.<\/p><h2><span style=\"font-size: 18pt;\"><strong>What should a good flyer\u00a0contain?<\/strong><\/span><\/h2><p class=\"\">While the precise content of each flyer will be determined by the marketing aims and audience specific to a given campaign, several general principles apply across the board. When you&#8217;re designing your flyer, think about the following:<\/p><ul class=\"\" style=\"padding-left: 3em;\"><li><strong>Branding<\/strong>\u200a\u2014\u200amaking sure your flyer is consistent with your overall brand in terms of color, logo, slogans, style, etc<\/li><li><strong>A unique message<\/strong>\u200a\u2014\u200ayour flyer should have a single, unique message and communicate it as powerfully and succinctly as possible<\/li><li><strong>Include all the essential details<\/strong>\u200a\u2014\u200athis may seem obvious, but you&#8217;d be surprised how many businesses forget to add all the important details such as prices, dates, store locations, websites and social media addresses, discount codes, telephone numbers, and an email address<\/li><li><strong>Targeted content<\/strong>\u200a\u2014\u200amake sure that your flyer&#8217;s content, including images and text, is appropriate to the target audience so that it will build a sense of familiarity and trust<\/li><li><strong>Make it easy on the eye<\/strong>\u200a\u2014\u200aa flyer isn&#8217;t a product catalog, a brochure, or an annual report! It&#8217;s a short marketing message designed to get the reader to take a single action (subscribe, inquire, buy, visit). So, don&#8217;t try to cram too much information onto the page. Keep it short, sweet, and unambiguous with plenty of white space and a clear font<\/li><li><strong>A clear call-to-action<\/strong>\u200a\u2014\u200aas we&#8217;ve said, you want the reader to take an action and the best way to do that is to tell them exactly what to do! This is called a CTA or call-to-action. It can be as simple as, &#8220;Call us now for a no-obligation quote&#8221;, or, &#8220;Use the discount code for 20% off in-store&#8221;, or, &#8220;Visit the website now to see the full range.&#8221;<\/li><li><strong>Discounts and special offers<\/strong>\u200a\u2014\u200athe research from the DMA also suggests that including a promo code, discount, or other special offer on a flyer increases response rates by 33%<\/li><li><strong>Tracking and data gathering\u200a<\/strong>\u2014\u200ainclude a QR code, campaign identification number, or traceable discount code on your flyer to turn it into a great source of consumer data you can use to evaluate the success of your current campaign and inform or refine future iterations<\/li><\/ul><h2><span style=\"font-size: 18pt;\"><strong>Printing a successful flyer<\/strong><\/span><\/h2><p class=\"\">It&#8217;s worth talking to your custom printing service early in the design process. Good printers will be happy to provide your designer with templates, material\u200a\u2014\u200a<a href=\"https:\/\/www.qinprinting.com\/paper-options\/\">types of paper<\/a>, ink, and <a href=\"https:\/\/www.qinprinting.com\/cover-surface-options\/\">finishes<\/a>, for example\u200a\u2014\u200aand printing options at the outset. An integrated approach to design and printing guarantees the best results. Talk to your printer about choices such as:<\/p><ul class=\"\" style=\"padding-left: 3em;\"><li><strong>Formats and sizes<\/strong>\u200a\u2014\u200aA7, A6, A5, postcards, tower, square, custom<\/li><li><strong>Fold options<\/strong>\u200a\u2014\u200aflat page, gate fold, accordion fold, z-fold, roll fold, etc.<\/li><li><strong>Paper stock<\/strong>\u200a\u2014\u200amaterial, weight, color, etc.<\/li><li><strong>Finish<\/strong>\u200a\u2014\u200acoated or non-coated, matte, gloss, silk, etc.<\/li><li><strong>Inks<\/strong>\u200a\u2014\u200ablack and white, color, dye, pigment, eco-friendly<\/li><\/ul><p class=\"\">Once you&#8217;ve finalized your design and the technical details, your printer can advise you about formatting and preparing the files for printing and whether to use digital or offset technology to produce the final result. You will get a proof copy of your flyer to check and correct before committing to the final print run.<\/p><p class=\"\">Get in touch today for an informal chat or to request a quote. Our enthusiastic team love sharing their experience and expertise to help you create the most beautiful, effective flyers possible and give your marketing campaign the best chance of success. With decades of experience under our belt, a reputation for friendliness, professionalism, and printed products of the highest quality; be smart and talk to us first.<\/p><p class=\"\">\u00a0<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your complete guide to a successful flyer\u00a0campaign According to research reported in Forbes, digital marketing makes up 64.2% of the annual US advertising spend. That's a big chunk and accounts for an estimated $183.1 billion of the total $285.2 billion spent on all forms of marketing. But that still leaves $102.1 that's spent on traditional [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[81],"tags":[],"class_list":["post-1281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brochure-printing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Effective Are Flyers for Marketing Your Business?<\/title>\n<meta name=\"description\" content=\"Everything you need to know to run a successful campaign using flyers for marketing your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Effective Are Flyers for Marketing Your Business?\" \/>\n<meta property=\"og:description\" content=\"Everything you need to know to run a successful campaign using flyers for marketing your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"QinPrinting\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-31T03:35:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T08:21:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/person\/56e5cc954710d07cb7b29ff3ea9effb7\"},\"headline\":\"How Effective Are Flyers for Marketing Your Business?\",\"datePublished\":\"2019-05-31T03:35:50+00:00\",\"dateModified\":\"2026-01-08T08:21:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/\"},\"wordCount\":1625,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qinprinting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp\",\"articleSection\":[\"Printed Marketing Materials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/\",\"url\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/\",\"name\":\"How Effective Are Flyers for Marketing Your Business?\",\"isPartOf\":{\"@id\":\"https:\/\/www.qinprinting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp\",\"datePublished\":\"2019-05-31T03:35:50+00:00\",\"dateModified\":\"2026-01-08T08:21:33+00:00\",\"description\":\"Everything you need to know to run a successful campaign using flyers for marketing your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#primaryimage\",\"url\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp\",\"contentUrl\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp\",\"width\":1000,\"height\":667,\"caption\":\"How Effective Are Flyers for Marketing Your Business?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qinprinting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Printed Marketing Materials\",\"item\":\"https:\/\/www.qinprinting.com\/blog\/category\/brochure-printing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Effective Are Flyers for Marketing Your Business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qinprinting.com\/#website\",\"url\":\"https:\/\/www.qinprinting.com\/\",\"name\":\"QinPrinting\",\"description\":\"QinPrinting offers high-quality, custom printing services for books, games, and cards, we deliver exceptional results at competitive prices.\",\"publisher\":{\"@id\":\"https:\/\/www.qinprinting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qinprinting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qinprinting.com\/#organization\",\"name\":\"QinPrinting\",\"url\":\"https:\/\/www.qinprinting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2023\/04\/QinPrinting-logo-700x200px.png\",\"contentUrl\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2023\/04\/QinPrinting-logo-700x200px.png\",\"width\":700,\"height\":200,\"caption\":\"QinPrinting\"},\"image\":{\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/person\/56e5cc954710d07cb7b29ff3ea9effb7\",\"name\":\"Susan Han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/32428be74aa382236b536c2b48b82705?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/32428be74aa382236b536c2b48b82705?s=96&d=mm&r=g\",\"caption\":\"Susan Han\"},\"url\":\"https:\/\/www.qinprinting.com\/blog\/author\/susan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Effective Are Flyers for Marketing Your Business?","description":"Everything you need to know to run a successful campaign using flyers for marketing your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/","og_locale":"en_US","og_type":"article","og_title":"How Effective Are Flyers for Marketing Your Business?","og_description":"Everything you need to know to run a successful campaign using flyers for marketing your business.","og_url":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/","og_site_name":"QinPrinting","article_published_time":"2019-05-31T03:35:50+00:00","article_modified_time":"2026-01-08T08:21:33+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp","type":"image\/webp"}],"author":"Susan Han","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Susan Han","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#article","isPartOf":{"@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/"},"author":{"name":"Susan Han","@id":"https:\/\/www.qinprinting.com\/#\/schema\/person\/56e5cc954710d07cb7b29ff3ea9effb7"},"headline":"How Effective Are Flyers for Marketing Your Business?","datePublished":"2019-05-31T03:35:50+00:00","dateModified":"2026-01-08T08:21:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/"},"wordCount":1625,"commentCount":0,"publisher":{"@id":"https:\/\/www.qinprinting.com\/#organization"},"image":{"@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp","articleSection":["Printed Marketing Materials"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/","url":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/","name":"How Effective Are Flyers for Marketing Your Business?","isPartOf":{"@id":"https:\/\/www.qinprinting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp","datePublished":"2019-05-31T03:35:50+00:00","dateModified":"2026-01-08T08:21:33+00:00","description":"Everything you need to know to run a successful campaign using flyers for marketing your business.","breadcrumb":{"@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#primaryimage","url":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp","contentUrl":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/How-Effective-Are-Flyers-for-Marketing-Your-Business.webp","width":1000,"height":667,"caption":"How Effective Are Flyers for Marketing Your Business?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qinprinting.com\/blog\/how-effective-are-flyers-for-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qinprinting.com\/"},{"@type":"ListItem","position":2,"name":"Printed Marketing Materials","item":"https:\/\/www.qinprinting.com\/blog\/category\/brochure-printing\/"},{"@type":"ListItem","position":3,"name":"How Effective Are Flyers for Marketing Your Business?"}]},{"@type":"WebSite","@id":"https:\/\/www.qinprinting.com\/#website","url":"https:\/\/www.qinprinting.com\/","name":"QinPrinting","description":"QinPrinting offers high-quality, custom printing services for books, games, and cards, we deliver exceptional results at competitive prices.","publisher":{"@id":"https:\/\/www.qinprinting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qinprinting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qinprinting.com\/#organization","name":"QinPrinting","url":"https:\/\/www.qinprinting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qinprinting.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2023\/04\/QinPrinting-logo-700x200px.png","contentUrl":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2023\/04\/QinPrinting-logo-700x200px.png","width":700,"height":200,"caption":"QinPrinting"},"image":{"@id":"https:\/\/www.qinprinting.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.qinprinting.com\/#\/schema\/person\/56e5cc954710d07cb7b29ff3ea9effb7","name":"Susan Han","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qinprinting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/32428be74aa382236b536c2b48b82705?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32428be74aa382236b536c2b48b82705?s=96&d=mm&r=g","caption":"Susan Han"},"url":"https:\/\/www.qinprinting.com\/blog\/author\/susan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/posts\/1281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/comments?post=1281"}],"version-history":[{"count":5,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/posts\/1281\/revisions"}],"predecessor-version":[{"id":49765,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/posts\/1281\/revisions\/49765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/media\/2411"}],"wp:attachment":[{"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/media?parent=1281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/categories?post=1281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/tags?post=1281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}