{"id":2434,"date":"2022-05-09T06:04:43","date_gmt":"2022-05-09T06:04:43","guid":{"rendered":"https:\/\/www.qinprinting.com\/blog\/?p=2434"},"modified":"2026-01-08T16:21:31","modified_gmt":"2026-01-08T08:21:31","slug":"printed-product-catalog-marketing","status":"publish","type":"post","link":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/","title":{"rendered":"21 Advantages of Printed Product Catalog Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2434\" class=\"elementor elementor-2434\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e8bcf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e8bcf7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-559a3daf\" data-id=\"559a3daf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef5e25c elementor-widget elementor-widget-heading\" data-id=\"ef5e25c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">How to get the most out of your catalog marketing campaigns<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66aedd0 elementor-widget elementor-widget-image\" data-id=\"66aedd0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp\" class=\"attachment-full size-full wp-image-2435\" alt=\"21 Advantages of Printed Product Catalog Marketing\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp 1000w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing-500x334.webp 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing-100x67.webp 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing-768x512.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b665eff elementor-widget elementor-widget-text-editor\" data-id=\"b665eff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><em>Image:\u00a0<a href=\"https:\/\/pixabay.com\/users\/kaboompics-1013994\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">kaboompics<\/a>\u00a0via Pixabay.com<\/em><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2aacf elementor-widget elementor-widget-text-editor\" data-id=\"4b2aacf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">Any business with a wide range of product lines or high-end bespoke services on offer needs a\u00a0<strong>printed product catalog marketing<\/strong>\u00a0campaign. Even in the Internet age, it remains one of the most effective, valued, and profitable long-term offline marketing strategies in existence.<\/p><p class=\"\">Back in the 90s, when commerce took its first tentative steps into online retailing, it was fashionable to predict the end of print marketing altogether. But in the same way that the advent of the elevator hasn&#8217;t gotten rid of the stairs, online marketing can complement, but hasn&#8217;t replaced, offline marketing. And as a recent study published in the\u00a0<a href=\"https:\/\/hbr.org\/2020\/02\/why-catalogs-are-making-a-comeback\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Harvard Business Review<\/a>\u00a0shows, the\u00a0<a href=\"https:\/\/www.qinprinting.com\/catalog-printing-services\/\">product catalog<\/a>\u00a0is still valued by customers and effective for business. In fact, a\u00a0<a href=\"https:\/\/www.qinprinting.com\/blog\/product-catalog-design-tips\/\">well-designed product catalog<\/a>\u00a0can increase turnover by\u00a0<em>over a hundred<\/em>\u00a0percent.<\/p><p class=\"\">So, let&#8217;s take a look at catalog marketing. If it&#8217;s your first foray into marketing with a catalog, the following list will help you understand the ways in which you can develop your campaign. If you already have a catalog, the ideas here may spark inspiration for ways to optimize and expand your current marketing successes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a129d elementor-widget elementor-widget-heading\" data-id=\"23a129d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">21 reasons to use printed product catalog marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa42c3 elementor-widget elementor-widget-heading\" data-id=\"0fa42c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. People love to look at catalogs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31cb7e3 elementor-widget elementor-widget-text-editor\" data-id=\"31cb7e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An extensive study published by the\u00a0<a href=\"https:\/\/www.usps.com\/business\/pdf\/comScore_Retail_WP.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">United States Postal Service<\/a>\u00a0(USPS) showed that:<\/p><ul><li>60% of online consumers love to get catalogs<\/li><li>57% reported browsing a physical catalog before making an online purchase<\/li><li>61% of people shopping online said they have the catalog to hand to guide buying decisions<\/li><li>84% of those surveyed said a catalog makes shopping easier<\/li><\/ul><p class=\"\">People still love the slow, intimate, tactile experience of browsing through a printed catalog. They keep them for months or even years and share them with friends and family. Customers want catalogs and they trust them to guide what they buy, even if they finally make the purchase online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613bc6b elementor-widget elementor-widget-heading\" data-id=\"613bc6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Print catalogs boost online sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8872366 elementor-widget elementor-widget-text-editor\" data-id=\"8872366\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>According to the\u00a0<a href=\"https:\/\/hbr.org\/2020\/02\/why-catalogs-are-making-a-comeback\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Harvard Business Review<\/a>, again, a printed product catalog marketing campaign leads to a 125% increase in consumer inquiries. Also, combining an online campaign with a mailed out catalog increases direct sales by 49% compared to campaigns which have only one or the other element.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d6c80 elementor-widget elementor-widget-heading\" data-id=\"21d6c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Target your customers at a granular level<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a26590 elementor-widget elementor-widget-text-editor\" data-id=\"1a26590\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re smart, you can use your existing market research data to increase the effectiveness of your printed product catalog marketing campaigns. By splicing your list into demographic segments, you can develop tailored editions of the catalog targeted to specific interests and shopping habits. You can also generate new cohorts of customers by expanding the distribution of your catalogs into novel geographical areas while targeting the recipients based on age, income, hobbies, and other relevant factors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b706be2 elementor-widget elementor-widget-heading\" data-id=\"b706be2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Make lead management and campaign evaluation easy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6ea7a elementor-widget elementor-widget-text-editor\" data-id=\"db6ea7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>All marketing campaigns need mechanisms which feed back consumer data so you can evaluate the effectiveness of your strategies. Printed catalogs offer a wealth of opportunities to make it easy to track consumer behavior and trace sales back to their origins. Modern catalogs, for example, can include QR codes. You can also use PURLs (personalized uniform resource locators) for online purchases and unique discount codes that consumers can use on order forms or over the phone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4adb7 elementor-widget elementor-widget-heading\" data-id=\"0b4adb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Increase sales by offering multiple purchase options<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec0481 elementor-widget elementor-widget-text-editor\" data-id=\"0ec0481\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>While all generations enjoy catalogs, and catalogs work to drive online traffic, there&#8217;s still a significant chunk of the population that prefers not to shop online. The beauty of the printed catalog is that your customers can choose the buying method which suits them best:<\/p><ul><li>scan a QR code that takes them to your website to complete a sale<\/li><li>fill in and send a mail order<\/li><li>make an order over the phone<\/li><li>go to your high street store<\/li><\/ul><p>Breaking down the barriers to purchasing decisions is a key to success. With the printed catalog, you can cover all the options. That way, there&#8217;s literally no barrier left.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da1567 elementor-widget elementor-widget-heading\" data-id=\"3da1567\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Leverage perceived authority to push up sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c218c19 elementor-widget elementor-widget-text-editor\" data-id=\"c218c19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consumers still perceive the printed page as having more authority than anything published online. A physical catalog lends credibility to your business and increases trust. According to the\u00a0<a href=\"https:\/\/www.uspsdelivers.com\/10-reasons-why-catalogs-are-a-marketing-powerhouse\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">USPS<\/a>, browsing a printed catalog generates up to 72% more interest in a business than checking out their website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c291f elementor-widget elementor-widget-heading\" data-id=\"d9c291f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Build your brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6948709 elementor-widget elementor-widget-text-editor\" data-id=\"6948709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Repeat exposure is the key to widespread brand recognition. While catalogs have cross-generational appeal, according to studies cited by\u00a0<a href=\"https:\/\/www.cnbc.com\/2017\/12\/21\/millennials-are-more-interested-in-catalogs-than-your-grandmother-is.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">CNBC<\/a>, printed product catalogs are most popular with millennials. They love catalogs and often share them with friends and family and even on their social media. So, developing a printed product catalog marketing campaign is a powerful way to increase exposure and brand recognition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581a9e1 elementor-widget elementor-widget-heading\" data-id=\"581a9e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Sell more stuff<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eaa90d elementor-widget elementor-widget-text-editor\" data-id=\"6eaa90d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re in business, you&#8217;re in it to make a profit, right? You do that by selling more products. And catalogs definitely help you sell more stuff. Research conducted by the\u00a0<a href=\"https:\/\/www.datadecisionsgroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Data Decisions Group<\/a>\u00a0and published as a white paper by the\u00a0<a href=\"https:\/\/catalogmailers.org\/wp-content\/uploads\/2017\/02\/ACMA-Consumer-Survey-White-Paper-Updated-final.pdf\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">American Mailing Association<\/a>\u00a0showed that people who receive catalogs spend up to $850 a year buying goods from them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efae5f elementor-widget elementor-widget-heading\" data-id=\"2efae5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Build a consumer community<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950b03e elementor-widget elementor-widget-text-editor\" data-id=\"950b03e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These days, it&#8217;s all about brand loyalty, belonging, and building a sense of community. Most people, especially in the early twenties to mid-forties age bracket, don&#8217;t just want to buy a product. They want to feel that the product expresses something about who they are, their values, and that their buying decisions connect them to a community of like-minded people. By using your catalog to cross-promote your social media\u200a\u2014\u200aand maybe membership of a private Facebook group, for example\u200a\u2014\u200ayou build a strong sense of belonging and brand loyalty. Consumer communities will go on to do tons of powerful, free marketing for you by spreading the word to their friends and associates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e44f2 elementor-widget elementor-widget-heading\" data-id=\"a6e44f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Avoid ad fatigue <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d00367b elementor-widget elementor-widget-text-editor\" data-id=\"d00367b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Banner blindness&#8221; and &#8220;ad fatigue&#8221; have been\u00a0<a href=\"https:\/\/scholar.google.com\/scholar?q=ad+fatigue+research&amp;hl=en&amp;as_sdt=0&amp;as_vis=1&amp;oi=scholart\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">widely studied<\/a>\u00a0and are now recognized as established phenomena. In short, the Internet, TV, magazines, and newspapers bombard us with advertising every minute of our waking lives and consumers are finding it exhausting. This is bad news for marketers because consumers tend to either avoid advertisements or mentally &#8220;screen them out&#8221;.\u00a0 But even though a printed catalog is, in essence, a big collection of product advertisements, that&#8217;s not how it&#8217;s perceived. A\u00a0<a href=\"https:\/\/www.emarketer.com\/content\/consumer-attitudes-toward-digital-advertising-2021\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">recent study<\/a>\u00a0into attitudes to digital advertising showed that people are increasingly suspicious of the ways their data is gathered and used by online marketing campaigns. They are more likely to trust print advertisements and catalogs.<\/p><p class=\"\">And with regard to catalogs, consumers positively\u00a0<em>enjoy<\/em>\u00a0browsing through them. It&#8217;s a relaxing experience which people perceive as safer and less invasive. And even though you are probably gathering data from catalogs, consumers are less concerned about it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04202d9 elementor-widget elementor-widget-heading\" data-id=\"04202d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Get time on your side<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2857213 elementor-widget elementor-widget-text-editor\" data-id=\"2857213\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/global.nielsen.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Neilsen<\/a>\u00a0research reported by the\u00a0<a class=\"__mPS2id\" href=\"https:\/\/marketinginsidergroup.com\/marketing-strategy\/how-to-build-an-ad-that-grabs-attention-in-2-seconds-or-less\/#:~:text=According%20to%20Nielsen%20research%2C%20even,2.5%20seconds%20to%20work%20with!\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Marketing Insider Group<\/a>\u00a0showed that with digital advertising, you have\u00a0<em>less than two seconds<\/em>\u00a0to harness a person&#8217;s attention before they scroll on or click away from your advertisement or promotional content. But as we know, people hold on to catalogs, look forward to reading them, and revisit them over and over. The desperate outbidding for the ever-decreasing attention span of the online consumer means nothing if you have a printed product catalog marketing campaign. Time is no longer your enemy. It&#8217;s your best friend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f03ea06 elementor-widget elementor-widget-heading\" data-id=\"f03ea06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Conquer the coffee table<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68557ba elementor-widget elementor-widget-text-editor\" data-id=\"68557ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>People are proud of their catalog choices. As you&#8217;ve noted already, catalogs are enjoyed as pleasurable experiences. A well designed catalog targeted with care\u200a\u2014\u200aenriched with beautiful photography, enhanced by a thoughtful layout, and supported by well-written content\u200a\u2014\u200aoften finds its way onto the coffee table. It becomes an inspirational lifestyle symbol and a talking point.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca44f8 elementor-widget elementor-widget-heading\" data-id=\"7ca44f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">13. Build trust in your online properties<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dded8a6 elementor-widget elementor-widget-text-editor\" data-id=\"dded8a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #191919; font-family: Catamaran;\">Do you remember that consumers are becoming increasingly suspicious of online marketing? Well, your printed catalog campaign helps break down that barrier. Just so long as your branding is consistent across all media, when your customers move from the offline experience to the online environment, they&#8217;ll recognize your brand and carry the trust you&#8217;ve built with them offline into your online store.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b5122 elementor-widget elementor-widget-heading\" data-id=\"a0b5122\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">14. Sell advertising real estate (and get your catalog to pay for itself)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c80e250 elementor-widget elementor-widget-text-editor\" data-id=\"c80e250\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Advertisers are scrabbling for visibility in catalogs these days. According to\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/470620\/catalog-mail-order-houses-industry-ad-spend-usa\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Statista<\/a>, ad spend in the catalog space is booming. A wise choice of advertising partners to whom you sell page space could support your business in several ways. With the right partners, you could sell enough advertising to pay for the production of the catalog. All your catalog sales then become pure profit. And you could strike a cross-promotional deal with related businesses to give you even greater outreach into new market segments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e085de elementor-widget elementor-widget-heading\" data-id=\"5e085de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">15. Gives you greater control of product presentation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f21b72 elementor-widget elementor-widget-text-editor\" data-id=\"9f21b72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With a catalog, you have complete control over which products are presented to a customer and how. For example, you can highlight your bestsellers to &#8216;hook&#8217; new customers on your brand. Or, alternatively, you could focus on new product lines to introduce them to the market. Breaking your inventory down into segments promoted by season or offering a special, time-limited discount catalog are all techniques proven to boost sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5606e elementor-widget elementor-widget-heading\" data-id=\"9f5606e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">16. Enriched with added content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4677c46 elementor-widget elementor-widget-text-editor\" data-id=\"4677c46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A catalog needn&#8217;t be just an inventory of stock. You can enrich it with magazine-style feature stories, &#8220;how to&#8221; articles relating to certain products, customer testimonials, behind-the-scenes stories highlighting your business and key employees, a founder history, and so much more. You could even include questionnaires, puzzles, games, and quizzes. This makes your catalog into a valuable asset that people are more likely to keep and share, while also giving you fantastic opportunities to further educate your audience and style your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efafe1f elementor-widget elementor-widget-heading\" data-id=\"efafe1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">17. A perfect reason to communicate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77eb9fc elementor-widget elementor-widget-text-editor\" data-id=\"77eb9fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have a catalog campaign, you have the perfect reason to get in touch with your customers to alert them to new products, special offers, or ask for feedback and reviews. A follow-up letter once they&#8217;ve had time to browse the catalog, to thank them for their interest, and to encourage them to get in touch if they have any questions isn&#8217;t only good customer service, but good business, too. If you make your catalogs seasonal, then that&#8217;s four times a year that you have a valid reason to prompt prospects and remind consumers of your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5d354 elementor-widget elementor-widget-heading\" data-id=\"eb5d354\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">18. From catalog to members-only club<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e535f7 elementor-widget elementor-widget-text-editor\" data-id=\"3e535f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"\">A printed product catalog is a great opportunity to increase engagement and loyalty. It&#8217;s an easy step from a catalog to a club. By promoting exclusive content and special deals to catalog club members, along with discounts, cross-promotional offers, interviews, and compelling brand stories, you guarantee that customers feel special and valued and keep coming back to buy more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8035b6 elementor-widget elementor-widget-heading\" data-id=\"d8035b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">19. A picture speaks a thousand words<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ae863 elementor-widget elementor-widget-text-editor\" data-id=\"f6ae863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No matter how high the definition of a digital image\u200a\u2014\u200aespecially if viewed on a phone or tablet screen\u200a\u2014\u200ait can never compete with the quality and impact of a printed photograph. The most powerful images aren&#8217;t just photos of products, but tell a story. They can be of several kinds:<\/p><ul><li><strong>Contextual<\/strong>\u200a\u2014\u200athese are images which show the product being used or in an environment in which it might be found.\u00a0<\/li><li><strong>Aspirational<\/strong>\u200a\u2014\u200aas we&#8217;ve seen, consumers want more than a product, they want to buy into a lifestyle, a community, an identity. Aspirational images feed that desire and link the product with the dream, whether that&#8217;s wealth, a happy family, a beautiful partner, career success, or a relaxing break.<\/li><li><strong>Sensual<\/strong>\u200a\u2014\u200aespecially powerful with tactile products such as fashion, underwear, and consumables such as food and drinks, sensual images evoke the senses to give an impression of what a product is like to touch, taste, or smell.<\/li><li><strong>Relational<\/strong>\u200a\u2014\u200athese are images which show other people engaging with the product. Usually, the people portrayed are those with whom the target consumer can identify, encouraging a sense that the product is right for them.<\/li><\/ul><p>Recent experiments by major brands with wordless catalogs (<a href=\"https:\/\/bonobos.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Bonobos<\/a>) and catalogs without published prices (<a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Amazon<\/a>) have proved very effective. But whether you have text or not, there&#8217;s no denying the power of a printed catalog image to attract, engage, and persuade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10feb72 elementor-widget elementor-widget-heading\" data-id=\"10feb72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">20. Ecological and ethical <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31b8d5a elementor-widget elementor-widget-text-editor\" data-id=\"31b8d5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A recent study reported in\u00a0<a href=\"https:\/\/www.businesswire.com\/news\/home\/20211014005090\/en\/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Businesswire<\/a>\u00a0showed that 85% of consumers globally prefer to buy from a company with a clear sustainability policy and environmentally friendly narrative. Printed product catalog marketing can fit well with your wider green credentials. Catalogs can be printed on FSC certified paper from sustainable forests, be recycled and recyclable, and printed with eco-friendly soy or algae-based inks.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bdfda0 elementor-widget elementor-widget-heading\" data-id=\"4bdfda0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">21. Double up with digital, too<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2556149 elementor-widget elementor-widget-text-editor\" data-id=\"2556149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your printed product catalog needn&#8217;t be an alternative to your digital campaigns, but it should complement it. When designing your print catalog, although the final product will be produced using offset technology, you&#8217;ll usually be able to ask for a\u00a0<a href=\"https:\/\/www.qinprinting.com\/digital-sample\/\">digital proof<\/a>. Get that proof to your developer and with just a few tweaks, you can replicate your physical catalogs online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a55ef elementor-widget elementor-widget-heading\" data-id=\"e1a55ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A catalog of successes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05d565 elementor-widget elementor-widget-text-editor\" data-id=\"c05d565\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It&#8217;s hard to think of an argument against having a printed product catalog marketing campaign as part of your overall mix. The evidence in favor of the catalog\u200a\u2014\u200aand the sense of a long and creative future ahead for the medium\u200a\u2014\u200ais overwhelming. We have decades of experience in supporting businesses to produce their catalogs. Get in touch for a no obligation chat, a quote, or just to find out more. Our expert staff can&#8217;t wait to get started on your project. Join our catalog of success stories today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecdfc8 elementor-widget elementor-widget-image\" data-id=\"2ecdfc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.qinprinting.com\/quote\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"998\" height=\"133\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/10\/Get-Online-Instant-Quote-3.jpg\" class=\"attachment-full size-full wp-image-3388\" alt=\"Get-Online-Instant-Quote\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/10\/Get-Online-Instant-Quote-3.jpg 998w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/10\/Get-Online-Instant-Quote-3-500x67.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/10\/Get-Online-Instant-Quote-3-100x13.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/10\/Get-Online-Instant-Quote-3-768x102.jpg 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to get the most out of your catalog marketing campaigns Image:\u00a0kaboompics\u00a0via Pixabay.com Any business with a wide range of product lines or high-end bespoke services on offer needs a\u00a0printed product catalog marketing\u00a0campaign. Even in the Internet age, it remains one of the most effective, valued, and profitable long-term offline marketing strategies in existence. Back [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":2435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[81],"tags":[],"class_list":["post-2434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brochure-printing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Printed Product Catalog Marketing Explained<\/title>\n<meta name=\"description\" content=\"How to get the most out of your catalog marketing campaigns with our complete guide to successful printed product catalog marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Printed Product Catalog Marketing Explained\" \/>\n<meta property=\"og:description\" content=\"How to get the most out of your catalog marketing campaigns with our complete guide to successful printed product catalog marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"QinPrinting\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-09T06:04:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-08T08:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Susan Han\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Han\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/\"},\"author\":{\"name\":\"Susan Han\",\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/person\/56e5cc954710d07cb7b29ff3ea9effb7\"},\"headline\":\"21 Advantages of Printed Product Catalog Marketing\",\"datePublished\":\"2022-05-09T06:04:43+00:00\",\"dateModified\":\"2026-01-08T08:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/\"},\"wordCount\":2252,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.qinprinting.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp\",\"articleSection\":[\"Printed Marketing Materials\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/\",\"url\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/\",\"name\":\"Printed Product Catalog Marketing Explained\",\"isPartOf\":{\"@id\":\"https:\/\/www.qinprinting.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp\",\"datePublished\":\"2022-05-09T06:04:43+00:00\",\"dateModified\":\"2026-01-08T08:21:31+00:00\",\"description\":\"How to get the most out of your catalog marketing campaigns with our complete guide to successful printed product catalog marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#primaryimage\",\"url\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp\",\"contentUrl\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp\",\"width\":1000,\"height\":667,\"caption\":\"21 Advantages of Printed Product Catalog Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qinprinting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"21 Advantages of Printed Product Catalog Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qinprinting.com\/#website\",\"url\":\"https:\/\/www.qinprinting.com\/\",\"name\":\"QinPrinting\",\"description\":\"QinPrinting offers high-quality, custom printing services for books, games, and cards, we deliver exceptional results at competitive prices.\",\"publisher\":{\"@id\":\"https:\/\/www.qinprinting.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qinprinting.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.qinprinting.com\/#organization\",\"name\":\"QinPrinting\",\"url\":\"https:\/\/www.qinprinting.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2023\/04\/QinPrinting-logo-700x200px.png\",\"contentUrl\":\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2023\/04\/QinPrinting-logo-700x200px.png\",\"width\":700,\"height\":200,\"caption\":\"QinPrinting\"},\"image\":{\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/person\/56e5cc954710d07cb7b29ff3ea9effb7\",\"name\":\"Susan Han\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qinprinting.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/32428be74aa382236b536c2b48b82705?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/32428be74aa382236b536c2b48b82705?s=96&d=mm&r=g\",\"caption\":\"Susan Han\"},\"url\":\"https:\/\/www.qinprinting.com\/blog\/author\/susan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Printed Product Catalog Marketing Explained","description":"How to get the most out of your catalog marketing campaigns with our complete guide to successful printed product catalog marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Printed Product Catalog Marketing Explained","og_description":"How to get the most out of your catalog marketing campaigns with our complete guide to successful printed product catalog marketing.","og_url":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/","og_site_name":"QinPrinting","article_published_time":"2022-05-09T06:04:43+00:00","article_modified_time":"2026-01-08T08:21:31+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp","type":"image\/webp"}],"author":"Susan Han","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Susan Han","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#article","isPartOf":{"@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/"},"author":{"name":"Susan Han","@id":"https:\/\/www.qinprinting.com\/#\/schema\/person\/56e5cc954710d07cb7b29ff3ea9effb7"},"headline":"21 Advantages of Printed Product Catalog Marketing","datePublished":"2022-05-09T06:04:43+00:00","dateModified":"2026-01-08T08:21:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/"},"wordCount":2252,"commentCount":0,"publisher":{"@id":"https:\/\/www.qinprinting.com\/#organization"},"image":{"@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp","articleSection":["Printed Marketing Materials"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/","url":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/","name":"Printed Product Catalog Marketing Explained","isPartOf":{"@id":"https:\/\/www.qinprinting.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp","datePublished":"2022-05-09T06:04:43+00:00","dateModified":"2026-01-08T08:21:31+00:00","description":"How to get the most out of your catalog marketing campaigns with our complete guide to successful printed product catalog marketing.","breadcrumb":{"@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#primaryimage","url":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp","contentUrl":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/21-Advantages-of-Printed-Product-Catalog-Marketing.webp","width":1000,"height":667,"caption":"21 Advantages of Printed Product Catalog Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qinprinting.com\/blog\/printed-product-catalog-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qinprinting.com\/"},{"@type":"ListItem","position":2,"name":"21 Advantages of Printed Product Catalog Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.qinprinting.com\/#website","url":"https:\/\/www.qinprinting.com\/","name":"QinPrinting","description":"QinPrinting offers high-quality, custom printing services for books, games, and cards, we deliver exceptional results at competitive prices.","publisher":{"@id":"https:\/\/www.qinprinting.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qinprinting.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.qinprinting.com\/#organization","name":"QinPrinting","url":"https:\/\/www.qinprinting.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qinprinting.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2023\/04\/QinPrinting-logo-700x200px.png","contentUrl":"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2023\/04\/QinPrinting-logo-700x200px.png","width":700,"height":200,"caption":"QinPrinting"},"image":{"@id":"https:\/\/www.qinprinting.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.qinprinting.com\/#\/schema\/person\/56e5cc954710d07cb7b29ff3ea9effb7","name":"Susan Han","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qinprinting.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/32428be74aa382236b536c2b48b82705?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/32428be74aa382236b536c2b48b82705?s=96&d=mm&r=g","caption":"Susan Han"},"url":"https:\/\/www.qinprinting.com\/blog\/author\/susan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/posts\/2434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/comments?post=2434"}],"version-history":[{"count":5,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/posts\/2434\/revisions"}],"predecessor-version":[{"id":49798,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/posts\/2434\/revisions\/49798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/media\/2435"}],"wp:attachment":[{"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/media?parent=2434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/categories?post=2434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qinprinting.com\/wp-json\/wp\/v2\/tags?post=2434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}