{"id":3043,"date":"2022-09-05T11:33:57","date_gmt":"2022-09-05T11:33:57","guid":{"rendered":"https:\/\/www.qinprinting.com\/blog\/?p=3043"},"modified":"2026-01-08T16:21:22","modified_gmt":"2026-01-08T08:21:22","slug":"best-printed-product-catalog-printing","status":"publish","type":"post","link":"https:\/\/www.qinprinting.com\/blog\/best-printed-product-catalog-printing\/","title":{"rendered":"How to Make Your Printed Product Catalog Stand Out from the Crowd"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3043\" class=\"elementor elementor-3043\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-828765d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"828765d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c5dd04\" data-id=\"8c5dd04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62754c8 elementor-widget elementor-widget-heading\" data-id=\"62754c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">We share several specialized printing techniques that can give your product catalog the edge over the competition<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d098dfb elementor-widget elementor-widget-image\" data-id=\"d098dfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"573\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/A-printed-product-catalog.jpg\" class=\"attachment-large size-large wp-image-3045\" alt=\"A-printed-product-catalog\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/A-printed-product-catalog.jpg 1200w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/A-printed-product-catalog-500x287.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/A-printed-product-catalog-100x57.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/A-printed-product-catalog-768x440.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e070be elementor-widget elementor-widget-text-editor\" data-id=\"3e070be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-size: 10pt;\">Image by <a href=\"https:\/\/pixabay.com\/users\/taligatamas-7325105\">taligatamasa<\/a> via Pixabay.com<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47750a2 elementor-widget elementor-widget-heading\" data-id=\"47750a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Everybody loves a catalog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47222e3 elementor-widget elementor-widget-text-editor\" data-id=\"47222e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re in business and you&#8217;re reading this, we&#8217;ll assume you&#8217;re already aware of the data from several well-known studies and market analyses\u200a\u2014\u200alike those reported in this <a href=\"https:\/\/hbr.org\/2020\/02\/why-catalogs-are-making-a-comeback\">Harvard Business Review<\/a>\u200a\u2014\u200awhich show unequivocally that consumers in the US and around the globe adore <a href=\"https:\/\/www.qinprinting.com\/catalog-printing-services\/\">printed product catalogs<\/a>. We all seem to love them and most consumers report keeping them and returning to them as much for leisure and relaxation as with the immediate intent to buy. So, printed product catalogs are a powerful tool for warming up your leads and communicating your marketing messages when the prospect is in a calm, happy, and susceptible state of mind.<\/p><p>The downside is that more businesses\u200a\u2014\u200alarge and small and from every sector, industry, and niche\u200a\u2014\u200ahave cottoned on to this reality, and now everyone and her aunt are printing and distributing product catalogs. Perhaps this phenomenon\u200a\u2014\u200athe so-called &#8220;rebirth of the catalog&#8221;\u200a\u2014\u200ais a positive factor because it means that the buying public is once again familiar with catalogs and ready to interact with them. But it means that we must all work harder and apply extra creativity to make our catalogs distinctive, unique, eye-catching, memorable, and desirable.<\/p><p>Fortunately, achieving a distinctive look and feel for your catalog\u200a\u2014\u200amaking a product catalog that really stands out from the crowd\u200a\u2014\u200aneed not be complex or expensive. All you need is a little specialized knowledge about your printing options. And that&#8217;s where QinPrinting comes in and what the rest of this post is about. Let&#8217;s dive in.<\/p><p>While everyone else is busy distributing run-of-the-mill catalogs that vanish into the swelling tide of marketing materials as indistinguishable as drops of water in the vast ocean, you can add a little sparkle and pizzazz to yours that will make it glitter in the eye of a prospective consumer like a uniquely appealing seashell on the shore. Now let&#8217;s run through your options for doing just that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a13f64b elementor-widget elementor-widget-heading\" data-id=\"a13f64b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Switch up your layout<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb35e8 elementor-widget elementor-widget-text-editor\" data-id=\"7cb35e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you think about it, the first impression that any potential customer has of your product catalog is a bulk of paper. And that bulk is probably shaped to a <a href=\"https:\/\/www.qinprinting.com\/templates\/\">standard-sized portrait format<\/a>. But why is it? Must it be? While many printers keep you locked into standard layouts and sizes, at QinPrinting we want you to succeed; and we know that a great way to help you is to give you as vast an array of creative options as we can. So, you&#8217;re not limited to standard 8.5 inches by 11 inches portrait if you print your catalog with us. Go for a landscape layout. Go further, and design a custom size. Make your catalog circular, if you like. Whatever you can imagine your catalog layout to be, we can\u200a\u2014\u200aprobably\u200a\u2014\u200aprint it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867ab12 elementor-widget elementor-widget-heading\" data-id=\"867ab12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bindings abound!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49dc8ea elementor-widget elementor-widget-text-editor\" data-id=\"49dc8ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We&#8217;ll bet that almost every catalog you&#8217;ve ever seen has been &#8220;perfect bound&#8221; like a paperback with a glossy cover. Right? But so many interesting binding possibilities exist you may well find one that&#8217;s much better suited to your brand image, your product lines, and your customer demographic. For example:<\/p><ul><li><strong>Hardcover\u200a<\/strong>\u2014\u200aa hardcover catalog, even with a slip case and silk marker ribbons, could be just the thing to speak to your super-rich clients looking for high-end luxury goods. Or it could appeal to customers who buy art or frequently spend on house makeovers and classy interior decoration, for example.<\/li><li><strong>Spiral bound\u200a<\/strong>\u2014\u200aa spiral bound catalog might serve the needs of a business customer or a representative purchasing or selling industrial materials, automotive parts, office supplies, or educational accessories, maybe. The robust qualities of spiral binding, coupled with the ability to turn the pages through 360\u00b0, lay the book flat, and prop it up like a miniature display board, could be just the trick.<\/li><li><strong>Lay-flat paperback<\/strong>\u200a\u2014\u200athis is a specialized technique which combines the flexible cover of the paperback (or softcover, it&#8217;s the same thing) with the utility of the spiral-bound book. We stitch the pages together into &#8220;signatures&#8221; which are then fixed onto a glued spine, but the pages themselves aren&#8217;t glued. So, you can open it up at any page and lay it completely flat without breaking the spine or loosening pages.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f4c2e elementor-widget elementor-widget-heading\" data-id=\"53f4c2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A wham-bang finish!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f669f5 elementor-widget elementor-widget-text-editor\" data-id=\"8f669f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We print most catalogs with a gloss coated cover. It&#8217;s the standard, it&#8217;s easy, it&#8217;s attractive, and\u2026 it looks like every other catalog you ever saw! But why not go for a luxury finish, an added touch, or something special that makes your catalog really &#8220;pop&#8221;? Here are a few of your options:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00dce50 elementor-widget elementor-widget-heading\" data-id=\"00dce50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Soft touch lamination<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097df5b elementor-widget elementor-widget-text-editor\" data-id=\"097df5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Soft touch lamination is a technique which applies a thin film of coating material to the cover of your catalog. It&#8217;s a substance which has a deep, textured finish; warm on the eyes and velvety to the touch. It&#8217;s perfect for high-end goods: jewelry, perfumes, fashion, luxury cars, and more. If that&#8217;s your line, soft touch lamination could be the answer to finishing your catalog with extra sex-appeal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8754258 elementor-widget elementor-widget-heading\" data-id=\"8754258\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Spot UV<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219156a elementor-widget elementor-widget-text-editor\" data-id=\"219156a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is a varnishing process which uses ultraviolet light to coat only a small area of your catalog&#8217;s cover, highlighting it with a shiny surface. It&#8217;s an eye-catching and unusual effect.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-824ec66 elementor-widget elementor-widget-heading\" data-id=\"824ec66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Foil stamping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0098ad elementor-widget elementor-widget-text-editor\" data-id=\"b0098ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We may use foil stamping for logos, artwork, or lettering. It&#8217;s applying metallic foil\u200a\u2014\u200asilver, copper, bronze, gold, and so on\u200a\u2014\u200aonto the surface of the catalog&#8217;s cover. The effect simply oozes class, luxury, and style. But don&#8217;t imagine it always needs to result in a &#8220;classic&#8221; or &#8220;old world&#8221; look. It makes a powerful impact with a smart contemporary feel if it&#8217;s applied with the right design and lettering. It makes your catalog look a lot more expensive without actually costing much more to produce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93840cc elementor-widget elementor-widget-heading\" data-id=\"93840cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boss it with embossing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058f006 elementor-widget elementor-widget-text-editor\" data-id=\"058f006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;ve ever curled up on the couch of a winter&#8217;s evening to read the latest blockbuster romance or thriller novel, chances are that you&#8217;ve seen embossing. It&#8217;s a technique which makes the lettering stand proud of the rest of the surface, pushing it out into three dimensions. Famous, best-selling authors often have their name embossed on the cover of their books. And there&#8217;s no earthly reason you shouldn&#8217;t have the name of your company, brand, title, logo, or anything else embossed on the front of your catalog. Again, it doesn&#8217;t need to be the gold-colored embossing associated with bestsellers. It could be pure white, gray on a black background, rainbow colors, or anything you prefer. The choice is always yours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b83f5 elementor-widget elementor-widget-heading\" data-id=\"16b83f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Boss it with\u2026 debossing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f852078 elementor-widget elementor-widget-text-editor\" data-id=\"f852078\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If embossing is the process which literally raises the profile of an area of the cover, then debossing draws attention to it by sinking the letters\u200a\u2014\u200aor an image in both cases\u200a\u2014\u200ainto the surface of the paper stock. It&#8217;s an interesting, if less common, &#8220;take&#8221; on the same effect. Certainly, worth considering to make your catalog stand out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2d974 elementor-widget elementor-widget-heading\" data-id=\"3f2d974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cut a dash with die-cutting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1083169 elementor-widget elementor-widget-text-editor\" data-id=\"1083169\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Imagine an industrial cookie cutter. You&#8217;re probably envisioning something close to the machine that we use to apply die-cutting to book and catalog covers. Essentially, the die-cutter punches out a shape from the cover stock to create a kind of &#8220;window&#8221;\u200a\u2014\u200awhich might reveal an intriguing image beneath or work simply as an artistic effect. We can also die-cut complex patterns into the surface, or letters, or\u2026 more-or-less any shape or range of shapes you like. It&#8217;s an interesting effect and would certainly lend your catalog an exceptional appearance unmatched by most others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2c1d21 elementor-widget elementor-widget-heading\" data-id=\"d2c1d21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's make your next printed product catalog something else!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b15d93 elementor-widget elementor-widget-text-editor\" data-id=\"1b15d93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As we hope you&#8217;ll see, with a little imagination and the application of one or more unusual but effective specialist printing techniques, you can design, print, and distribute an innovative catalog that will really stand out from the crowd. If you&#8217;d like to talk to us about the possibilities\u200a\u2014\u200aor ask for a no-obligation quote\u200a\u2014\u200ajust get in touch. We&#8217;d love to hear from you and one of our expert team will be happy to answer questions you may have. We look forward to helping you create a truly unique and stunning catalog!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c302ae elementor-widget elementor-widget-image\" data-id=\"3c302ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.qinprinting.com\/contact-us\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"124\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/07\/contact-us-button.jpg\" class=\"attachment-full size-full wp-image-45776\" alt=\"contact us\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/07\/contact-us-button.jpg 1200w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/07\/contact-us-button-500x52.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/07\/contact-us-button-100x10.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/07\/contact-us-button-768x79.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We share several specialized printing techniques that can give your product catalog the edge over the competition Image by taligatamasa via Pixabay.com Everybody loves a catalog If you're in business and you're reading this, we'll assume you're already aware of the data from several well-known studies and market analyses\u200a\u2014\u200alike those reported in this Harvard Business [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":3045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brochure-printing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Make Your Printed Product Catalog Stand Out<\/title>\n<meta name=\"description\" content=\"Are you designing your new printed product catalog? We share our top tips for standout catalog design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qinprinting.com\/blog\/best-printed-product-catalog-printing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Printed Product Catalog Stand Out\" \/>\n<meta property=\"og:description\" content=\"Are you designing your new printed product catalog? 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