{"id":46997,"date":"2022-09-12T03:15:58","date_gmt":"2022-09-12T03:15:58","guid":{"rendered":"https:\/\/www.qinprinting.com\/blog\/?p=3133"},"modified":"2026-01-08T16:21:22","modified_gmt":"2026-01-08T08:21:22","slug":"design-printed-product-catalogs","status":"publish","type":"post","link":"https:\/\/www.qinprinting.com\/blog\/design-printed-product-catalogs\/","title":{"rendered":"How to Design Printed Product Catalogs That Sell"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46997\" class=\"elementor elementor-46997\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e48515f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e48515f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2dd875\" data-id=\"e2dd875\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45d4608 elementor-widget elementor-widget-heading\" data-id=\"45d4608\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Printed product catalogs are still among the most powerful marketing tools available. In this post, we explore the core principles of effective catalog design. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804a6e1 elementor-widget elementor-widget-image\" data-id=\"804a6e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"573\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/Luxury-printed-product-catalog-design.jpg\" class=\"attachment-large size-large wp-image-3137\" alt=\"Luxury-printed-product-catalog-design\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/Luxury-printed-product-catalog-design.jpg 1200w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/Luxury-printed-product-catalog-design-500x287.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/Luxury-printed-product-catalog-design-100x57.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2022\/09\/Luxury-printed-product-catalog-design-768x440.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2712e03 elementor-widget elementor-widget-text-editor\" data-id=\"2712e03\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><span lang=\"EN-US\">Photo by <\/span><span lang=\"EN-US\"><a href=\"https:\/\/unsplash.com\/@micheile?utm_source=medium&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">micheile dot com<\/a><\/span><span lang=\"EN-US\"> on\u00a0<a href=\"https:\/\/unsplash.com\/?utm_source=medium&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd6d7aa elementor-widget elementor-widget-heading\" data-id=\"fd6d7aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumers love printed catalogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d449db elementor-widget elementor-widget-text-editor\" data-id=\"1d449db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Oh boy, do consumers love catalogs! Despite the expansion of online marketing strategies, the most recent data shows beyond doubt that customers still adore printed product catalogs. Not only that, but catalogs are super-powerful tools for boosting your brand, promoting goods, and increasing sales. Before we get into how to design <strong>printed product catalogs<\/strong> that sell, let&#8217;s just run through a few of these statistics to show you what we mean.<\/p><ul><li>Over 90% of householders check through the catalogs they receive through direct mail campaigns<\/li><li>The average householder spends at least 30 minutes browsing through the direct mail catalogs they receive<\/li><li>Almost 50% of consumers who get a catalog in the mail keep it and refer to it later<\/li><li>Most consumers will keep a printed product catalog for 20 days, many keeping them for up to three months or more!<\/li><\/ul><p><em>The above statistics are from <\/em><em>The Harvard Business Review<\/em><em> and a recent <\/em><em>USPS<\/em><em> report.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2c124 elementor-widget elementor-widget-heading\" data-id=\"aa2c124\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-commerce companies boost sales with printed product catalogs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb9fd6 elementor-widget elementor-widget-text-editor\" data-id=\"afb9fd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One of the most convincing arguments for the effectiveness of a printed product catalog marketing campaign\u200a\u2014\u200aand why it&#8217;s such a worthwhile investment\u200a\u2014\u200ais the number of big-name e-commerce brands that produce them. For example, according to The Wall Street Journal, the high-end clothing company, Bonobos, grabs 20% of its first-time customers via its printed catalog campaigns. While focusing on digital sales, <a href=\"https:\/\/www.bodenusa.com\/en-us\/Secure\/Request-a-Catalogue#Footer\">Boden<\/a> still produces monthly and seasonal printed catalogs. There&#8217;s only one reason for that. It&#8217;s because they work. Even Amazon\u200a\u2014\u200athe world&#8217;s largest online retailer\u200a\u2014\u200auses printed catalogs to promote holiday sales. According to another mail marketing <a href=\"https:\/\/www.twosides.info\/UK\/amazon-release-printed-catalogue\/\">study<\/a>, over 60% of consumers said they prefer to browse a printed catalog than a digital alternative and that doing so, 50% reported buying more products than they were looking for originally.<\/p><p>Enough said. It&#8217;s clear that printed product catalogs are here to stay, that consumers love them, and that they boost all sales, including online. But not all catalogs are created equal. A successful catalog that captures the imagination of the consumer, builds trust, and drives sales must be designed and printed to the highest standards. At <a href=\"https:\/\/www.qinprinting.com\/\">QinPrinting<\/a>, we print a lot of first-class catalogs for our repeat-buying business customers. So, we know what goes into making a printed product catalog that sells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-065ea95 elementor-widget elementor-widget-heading\" data-id=\"065ea95\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start with a thematic structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a15460 elementor-widget elementor-widget-text-editor\" data-id=\"7a15460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The basics of all catalog design are the more-or-less the same. It&#8217;s important that your catalog is instantly recognizable to the consumer and meets their fundamental expectations. But it&#8217;s equally important that your catalog is unique and showcases your products in an eye-catching and individual way. That&#8217;s where theme and structure come in. The core structure will typically include the following elements:<\/p><ul><li>Glossy, full-color cover dominated by high-impact photography<\/li><li>An at-a-glance Table of Contents to help the consumer begin their browsing journey with the product categories which most interest them<\/li><li>The product listings with photos, descriptions, technical information, price guides, and purchasing information<\/li><li>Color-coded pages and tabs for longer catalogs to aid navigation<\/li><li>Detailed index for rapid and effective look-up<\/li><\/ul><p>Besides these essentials, you may want to add:<\/p><ul><li>An editorial-style introduction to the content<\/li><li>Helpful magazine-style content such as &#8220;how to&#8221; pieces, staff interviews, style and mood guides, and more<\/li><li>Customer reviews and testimonies<\/li><\/ul><p>Bringing all of that together uniquely is about branding and theme. Your business brand\u200a\u2014\u200alogo, tagline, colors, font, content style and so on\u200a\u2014\u200ashould be clear and consistent throughout the catalog. You can theme your catalog at several levels. So, for example:<\/p><ul><li><strong>High-level theme<\/strong>: core branding with key concept, such as the sports brand <em>Nike<\/em> whose theme is winning, performance, and excellence.<\/li><li><strong>Demographic theme<\/strong>: this could target an age bracket, geographical location, social status or income. Think of <em>Gucci<\/em>, <em>Chanel<\/em>, <em>Rolex<\/em>, and <em>Tiffany<\/em> which all use themes designed to appeal to affluents.<\/li><li><strong>Seasonal theme<\/strong>: many clothing brands, particularly in the fashion market, tailor their catalogs thematically to promote their spring, summer, fall, and winter collections.<\/li><\/ul><p>So, before you begin to write the content of your printed product catalog, decide on a theme and build a clear structure into which that content can fit. The theme and structure will make your catalog stand out from the crowd and also help you organize your content in a way that makes it easy for the consumer to understand and navigate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efd7681 elementor-widget elementor-widget-heading\" data-id=\"efd7681\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collect and collate your product information<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81af659 elementor-widget elementor-widget-text-editor\" data-id=\"81af659\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Within your thematic structure\u200a\u2014\u200aeven with added content such as articles, reviews, and user guides\u200a\u2014\u200athe product descriptions remain the core content of any catalog. The writing style will depend on the theme and your brand. But they should always be clear and informative and include both text and photography. Whether writing the product descriptions yourself, delegating to your marketing team, or outsourcing to a freelance copywriter, you&#8217;ll need to take inventory of all the required information to include in your printed product catalog descriptions. Here&#8217;s a useful checklist to get you started.<\/p><ul><li><strong>Product range and name<\/strong>: what is your product called? Is it part of a range? Who is the manufacturer? Is there a generic name and a specific name?\u00a0<\/li><li><strong>Categorization<\/strong>: how is the product categorized within your catalog? For example, most products fall within a category cascade such as: Home and garden\u200a\u2014\u200agarden tools\u200a\u2014\u200alawnmowers\u200a\u2014\u200aelectric lawnmowers\u200a\u2014\u200acordless electric lawnmowers\u200a\u2014\u200a20v 5aH Craftsman<\/li><li><strong>Codes and reference numbers:<\/strong> products may have a range of numbers attached to them which could be useful to the customer when ordering or tracking an order. These include stock keeping unit codes (SKUs), catalog reference numbers, manufacturer&#8217;s product identification, model numbers and more\u00a0<\/li><li><strong>Ratings and reviews:<\/strong> customer ratings\u200a\u2014\u200aoften in the star format or x-out-of-ten\u200a\u2014\u200aand review quotations help build trust and consumer confidence<\/li><li><strong>QR and AR codes:<\/strong> adding quick response and augmented reality codes can help make ordering easier for your customers while also integrating your offline printed catalog campaign with your online digital sales points<\/li><li><strong>Barcodes:<\/strong> in several instances, customers will take the printed catalog with them into a branch of your physical store to buy a product. Having the barcode printed in the product description helps store staff locate and correctly price the product<\/li><li><strong>Prices:<\/strong> while both <em>Bonobos<\/em> and <em>Amazon\u200a\u2014\u200a<\/em>mentioned earlier\u200a\u2014\u200ahave experimented with price-free catalogs, let your customer know how much your products cost<\/li><\/ul><p>Once you have collected and collated this fundamental information, you&#8217;re ready to write or commission your product descriptions. Persuasive product description writing is a skilled task and is best given to the copywriting professionals in your company or outsourced to an experienced freelancer. But here&#8217;s a quick guide to the elements of a successful product description to get you started.<\/p><ul><li>Include all the essential details in simple, clear language<\/li><li>Focus on the consumer&#8217;s needs<\/li><li>Highlight the benefits of the product and the problem it will help the consumer solve<\/li><li>Show the positive price\/quality ratio<\/li><li>Be clear about the applications and limitations of the product<\/li><li>Include at least one photograph<\/li><\/ul><p>This last point\u200a\u2014\u200ato include a photograph\u200a\u2014\u200ais especially important and deserves a closer look. We live in a highly visual age. To design a printed product catalog that sells, you must include photography. And the photographs must be beautiful and professionally made.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780a663 elementor-widget elementor-widget-heading\" data-id=\"780a663\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Photographing products for your catalog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d425bb2 elementor-widget elementor-widget-text-editor\" data-id=\"d425bb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Unless you are a skilled photographer and in possession of the latest equipment and software, we advise you to outsource your product photography to a professional. Ideally, choose a photographer who specializes in product photography\u200a\u2014\u200arather than a wedding photographer, a photo-journalist, or a portrait or nature photographer, for example\u200a\u2014\u200aand decide whether you&#8217;ll ship products to their studio or have them work on site. Depending on the size of your catalog, you could end up with literally thousands of images to sift through; so, setting up a functional coding and tracking system that allows you to keep tabs on which image goes with what product is a must.\u00a0<\/p><p>The images you create for your catalog depend on the products and your brand. For example, brightly lit product-only photos against a neutral studio background may just be the thing. Likewise, &#8220;action shots&#8221; showing ideal customers using the product in a real-world context may be more effective. Occasionally, adapt and enhance photos in editing software to create a specific mood or highlight a particular aspect. And you&#8217;ll need high-resolution digital photos (at least 300 DPI and ideally more) to give your printer to get the best reproduction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4caec38 elementor-widget elementor-widget-heading\" data-id=\"4caec38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design the layout for your catalog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2c31c elementor-widget elementor-widget-text-editor\" data-id=\"bb2c31c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Designing the layout for an effective product catalog is as much a technical as an artistic process. Unless you&#8217;re qualified in print design and familiar with necessary software\u200a\u2014\u200asuch as Photoshop, InDesign, CorelDraw and others\u200a\u2014\u200awe&#8217;d advise you to outsource the layout to a professional designer. We&#8217;d also suggest getting your printer involved at this point. The best printing companies will happily liaise with you and your designer as part of their service. For example, we can offer technical support, advice about bleeds, trim sizes, safe zones, color space conversion, paper types, finishes and more; all of which impact the design of your catalog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63dcc80 elementor-widget elementor-widget-heading\" data-id=\"63dcc80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prepare your files for print<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211451b elementor-widget elementor-widget-text-editor\" data-id=\"211451b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your designer should know how to prepare files for print. We&#8217;re always here to collaborate and offer expert advice. Unlike many other printers who will just take your digital files and go to press, we really care about the quality of the product we make for you and the service we provide. That&#8217;s why our in-house designers will check all your files manually to make sure they are error free and truly &#8220;print ready&#8221; before we ink the plates and set the press rolling. If we find any errors, we&#8217;ll let you know and help you fix them.\u00a0<\/p><p>Just like you, we want you to receive a perfect product that meets all your highest expectations. So, as a last check before we <a href=\"https:\/\/www.qinprinting.com\/catalog-printing-services\/\">print your catalogs<\/a>, we&#8217;ll send you a &#8220;proof&#8221; to examine. Only once you&#8217;re completely satisfied will we print your product catalogs.<\/p><p>Once they&#8217;re printed, we&#8217;ll double-check them for quality before packaging them with care and shipping them to you or your distributor. For orders under 100 copies, talk to us about digital printing. For a run of 100, 500, 1,000 or more, we recommend choosing offset printing as your printing method, as it will save you money while guaranteeing the highest quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bce08 elementor-widget elementor-widget-heading\" data-id=\"e4bce08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Talk to us about your next printed product catalog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-976297c elementor-widget elementor-widget-text-editor\" data-id=\"976297c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.qinprinting.com\/blog\/product-catalog-design-tips\/\">A well-designed<\/a> and professionally printed product catalog represents a powerful return on investment. At QinPrinting, we&#8217;ve been working with businesses just like yours for the last 25 years and more, helping you to bring beautiful, powerful catalogs to your prospects; catalogs that build your brand and speak to your target market; catalogs that convert; catalogs that sell. So, <a href=\"https:\/\/www.qinprinting.com\/contact-us\/\">talk to us<\/a> about your next product catalog. We can&#8217;t wait to be part of your success!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Printed product catalogs are still among the most powerful marketing tools available. In this post, we explore the core principles of effective catalog design. Photo by micheile dot com on\u00a0Unsplash Consumers love printed catalogs Oh boy, do consumers love catalogs! Despite the expansion of online marketing strategies, the most recent data shows beyond doubt that [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":3137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[81],"tags":[],"class_list":["post-46997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brochure-printing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Design Printed Product Catalogs<\/title>\n<meta name=\"description\" content=\"Printed product catalogs are powerful marketing tools. We explore the principles of effective catalog design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qinprinting.com\/blog\/design-printed-product-catalogs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design Printed Product Catalogs\" \/>\n<meta property=\"og:description\" content=\"Printed product catalogs are powerful marketing tools. 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