{"id":7664,"date":"2024-04-04T04:52:17","date_gmt":"2024-04-04T04:52:17","guid":{"rendered":"https:\/\/www.qinprinting.com\/blog\/?p=7664"},"modified":"2026-01-08T16:20:49","modified_gmt":"2026-01-08T08:20:49","slug":"successful-crowdfunding-strategies-for-self-publishers","status":"publish","type":"post","link":"https:\/\/www.qinprinting.com\/blog\/successful-crowdfunding-strategies-for-self-publishers\/","title":{"rendered":"5 Proven Steps to a Successful Crowdfunding Campaign for Your Self-Published Book, Comic, or Board\u00a0Game"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7664\" class=\"elementor elementor-7664\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf0a830 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf0a830\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cc9306\" data-id=\"1cc9306\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7513fc3 elementor-widget elementor-widget-heading\" data-id=\"7513fc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">We show you how to build a strong crowdfunding campaign to cover the costs of design, printing and distribution and to drive your first sales and reviews<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78bb78b elementor-widget elementor-widget-image\" data-id=\"78bb78b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/crowdfunding-for-self-publishers.jpg\" class=\"attachment-full size-full wp-image-7680\" alt=\"crowdfunding for self publishers\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/crowdfunding-for-self-publishers.jpg 800w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/crowdfunding-for-self-publishers-500x287.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/crowdfunding-for-self-publishers-100x57.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/crowdfunding-for-self-publishers-768x441.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de897bd elementor-widget elementor-widget-text-editor\" data-id=\"de897bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>Kickstarter Project: <a href=\"https:\/\/www.kickstarter.com\/projects\/hardin-comics\/the-art-of-chad-hardin-3\">The Art of Chad Hardin 3<\/a> Printed by <a href=\"https:\/\/www.qinprinting.com\/\">QinPrinting<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfbfee elementor-widget elementor-widget-text-editor\" data-id=\"4bfbfee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Crowdfunding\u200a\u2014\u200awhich started out over a decade ago now as an offbeat way to gather funds for charity, start-ups, and creative projects\u200a\u2014\u200ahas long since joined the mainstream. In consequence, and because of its remarkable success, it has also become highly competitive. Each of the many crowdfunding portals may run several thousand projects at the same time.\u00a0<\/p><p>Still, crowdfunding can be a fantastic option to raise capital for your self-publishing business. It&#8217;s proved both popular and effective for fiction authors, memoirists, <a href=\"https:\/\/www.qinprinting.com\/cheap-comic-book-printing\/\">comic book<\/a> creators, <a href=\"https:\/\/www.qinprinting.com\/custom-board-games-printing-services\/\">board game<\/a> designers, and other independent creatives. But to make it work, you need to know what you&#8217;re doing. You need a strong, proven strategy to stand out in the crowd and make sure you get the funding you need.<\/p><p>As one of the world&#8217;s foremost international offset printing companies, we work with mainstream publishing houses, start-ups, and independent publishers alike. Our analysis of successful campaigns across all the major platforms reveals common strategies which contribute to an effective campaign. Optimizing your campaign involves a lot of work and can seem overwhelming. But take it one step at a time, and you&#8217;ll find it&#8217;s worth the effort. Here are five proven steps to maximize your campaign&#8217;s chances of success:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284f24e elementor-widget elementor-widget-heading\" data-id=\"284f24e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Choose the right platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2cf2c elementor-widget elementor-widget-text-editor\" data-id=\"be2cf2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Different crowdfunding platforms have different systems and emphases. It&#8217;s important you choose the platform which will best match your project. So, you&#8217;ll need to do your research. Check out the most high-profile campaigns and evaluate whether the platform prefers individuals or companies, books, comics, or games. The two major categories of crowdfunding platforms are reward-based and investment-based. Which you choose depends on the scope of your project and your long-term aims.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0479916 elementor-widget elementor-widget-heading\" data-id=\"0479916\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reward-based platforms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222cfec elementor-widget elementor-widget-text-editor\" data-id=\"222cfec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.kickstarter.com\/\">Kickstarter<\/a> and <a href=\"https:\/\/www.indiegogo.com\/\">Indiegogo<\/a> are the most popular portals to reward-based crowdfunding. Supporters make donations for rewards. Rewards can be coupons, sneak previews, tickets, visits, merchandise, signed copies, shoutouts, anything you think your supporters will value. These work well for one-off projects and the creative industries. Kickstarter is especially valuable for comic book creators and board game designers. It can work well for book publishers, too, especially if you&#8217;re planning an ongoing series. If you run a campaign with Kickstarter, you must meet 100 percent of your funding goals to get a payout.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42573d6 elementor-widget elementor-widget-image\" data-id=\"42573d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"459\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Kickstarter.jpg\" class=\"attachment-full size-full wp-image-7682\" alt=\"Kickstarter\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Kickstarter.jpg 800w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Kickstarter-500x287.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Kickstarter-100x57.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Kickstarter-768x441.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5532289 elementor-widget elementor-widget-text-editor\" data-id=\"5532289\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Screenshot from <a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Kickstarter<\/a><\/span><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1afe5 elementor-widget elementor-widget-text-editor\" data-id=\"5d1afe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With Indiegogo, you&#8217;ll pay them a percentage of funds you raise, but you&#8217;ll receive all your pledges, even if you fall short of your goal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d796eb elementor-widget elementor-widget-image\" data-id=\"1d796eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"359\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Indiegogo.jpg\" class=\"attachment-full size-full wp-image-7681\" alt=\"Indiegogo\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Indiegogo.jpg 800w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Indiegogo-500x224.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Indiegogo-100x45.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Indiegogo-768x345.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d581628 elementor-widget elementor-widget-text-editor\" data-id=\"d581628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Screenshot from <a href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Indiegogo<\/a><\/span><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d67097 elementor-widget elementor-widget-heading\" data-id=\"9d67097\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investment-based platforms<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662b887 elementor-widget elementor-widget-text-editor\" data-id=\"662b887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.crowdfunder.co.uk\">Crowdfunder<\/a> and <a href=\"https:\/\/circleup.com\/\">Circle Up<\/a> are the most popular equity or investment-based crowdfunding platforms. Crowdfunder is UK-based and focuses on projects with a community or social benefit. Circle Up is solely commercial in scope.\u00a0<\/p><p>Following this model, supporters make a long-term investment in your business or start-up project. It&#8217;s like having shareholders. They invest funds, and you promise a return on that investment.<\/p><p>To use Crowdfunder, you&#8217;ll pay a fixed fee.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5fd88f elementor-widget elementor-widget-image\" data-id=\"d5fd88f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1947\" height=\"903\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/04\/Crowdfunder.jpg\" class=\"attachment-full size-full wp-image-7679\" alt=\"Crowdfunder\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/04\/Crowdfunder.jpg 1947w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/04\/Crowdfunder-500x232.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/04\/Crowdfunder-100x46.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/04\/Crowdfunder-768x356.jpg 768w\" sizes=\"(max-width: 1947px) 100vw, 1947px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486bfc4 elementor-widget elementor-widget-text-editor\" data-id=\"486bfc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Screenshot from <a href=\"https:\/\/www.crowdfunder.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Crowdfunder<\/a><\/span><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee35f0 elementor-widget elementor-widget-text-editor\" data-id=\"1ee35f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Circle Up takes a percentage of the investment you raise. Obviously, these are not aimed at one-off or experimental projects. But they&#8217;re worth checking out if you have bigger ambitions such as setting up a small press or building a game publishing brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23cc856 elementor-widget elementor-widget-image\" data-id=\"23cc856\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"595\" src=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Circle-Up.jpg\" class=\"attachment-full size-full wp-image-7678\" alt=\"Circle-Up\" srcset=\"https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Circle-Up.jpg 1200w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Circle-Up-500x248.jpg 500w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Circle-Up-100x50.jpg 100w, https:\/\/www.qinprinting.com\/wp-content\/uploads\/2024\/01\/Circle-Up-768x381.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139fe4e elementor-widget elementor-widget-text-editor\" data-id=\"139fe4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div><span class=\"HwtZe\" lang=\"en\"><span class=\"jCAhz ChMk0b\"><span class=\"ryNqvb\">Screenshot from <a href=\"https:\/\/circleup.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Circle Up<\/a><\/span><\/span><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2198ad9 elementor-widget elementor-widget-heading\" data-id=\"2198ad9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Tell a great story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1bb4b9 elementor-widget elementor-widget-text-editor\" data-id=\"d1bb4b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Crowdfunding isn&#8217;t like other forms of marketing. To make a success of it, you need to get your head round the fact that it&#8217;s not advertising; it&#8217;s all about relationship, communication, and community. You&#8217;re not selling a product or a service. People who visit crowdfunding websites are looking for stories they can believe in. They&#8217;re looking for causes to support. They&#8217;re also looking for an emotional experience. There are two ways you should tell your story: through the written word and through video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e024b elementor-widget elementor-widget-heading\" data-id=\"10e024b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Write a compelling narrative<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63a59c elementor-widget elementor-widget-text-editor\" data-id=\"e63a59c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your story has both to show your sound business sense <em>and<\/em> inspire a powerful emotional response. The most effective stories explain the following points:<\/p><ul><li>your motives<\/li><li>your inspiration for the idea<\/li><li>why you believe in it<\/li><li>how it will make the world a better place<\/li><li>and the struggles you overcame to realize your dream<\/li><\/ul><p>Be explicit in your request for support. You can&#8217;t do it without supporters and you needn&#8217;t be shy about saying so. People who visit crowdfunding sites are actively looking for good projects to support. They <em>want<\/em> to fund you. So, pitch to them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5bec3 elementor-widget elementor-widget-heading\" data-id=\"9c5bec3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shoot a high-quality video<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf50855 elementor-widget elementor-widget-text-editor\" data-id=\"cf50855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0148619522000376\">Research shows<\/a> that video pitches increase funding by over 50 percent. You should tell the same story in your video as you tell in your narrative section. The difference is you can use images, personality, music and testimony to engage your prospects&#8217; emotions. Make the last request by looking straight to camera, making eye contact with the viewer.<\/p><p>Script your video before you shoot, or engage a professional writer to write it for you. Use the best quality equipment you can afford or engage a professional company to make the video on your behalf. Even if your equipment is not the best, make the video anyway. <em>Any video is better than no video<\/em>. Seriously. That&#8217;s how important a video is to a successful campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fd7d8 elementor-widget elementor-widget-heading\" data-id=\"37fd7d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Turn the focus on your supporters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a21b9 elementor-widget elementor-widget-text-editor\" data-id=\"c1a21b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is something we&#8217;ve seen that almost all failed projects got wrong and all successful projects get right. Your project mustn&#8217;t be about want you want but what you can give. It sounds paradoxical, we know, but you&#8217;d better believe it if you want a successful campaign. It&#8217;s true you are asking for money for yourself. That&#8217;s the bottom line. But you must shift the focus to the benefits your supporters will receive. Those benefits are both material and personal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17befce elementor-widget elementor-widget-heading\" data-id=\"17befce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Material rewards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f2cd1 elementor-widget elementor-widget-text-editor\" data-id=\"d5f2cd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Material rewards for a reward-based campaign\u200a\u2014\u200asuch as you might run on Kickstarter for your book, comic, or board game, should be the best, quirkiest, and most valuable you can imagine and give. If you&#8217;re short of ideas, research. The main platforms leave their historic campaigns online forever. Check out the successful ones to see what they offered and get inspiration for your own campaign. For investment-based campaigns, the material reward is simpler (but much less fun!) as it&#8217;s a straightforward percentage of return on your profits.<\/p><p>If you choose to print and manufacture your product with us, and you&#8217;re using Kickstarter as your platform, we&#8217;ll offer you a generous discount coupon so long as you make it clear on your campaign pages that you&#8217;re working with QinPrinting. And whether or not you choose Kickstarter, we can still offer you a vast array of supplementary products\u200a\u2014\u200asuch as bookmarks, leaflets, coupons, special editions, and more\u200a\u2014\u200awhich you can use as promotional material and rewards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a5300 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"26a5300\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-float\" href=\"https:\/\/www.qinprinting.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contant Us Get Discount<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4811e elementor-widget elementor-widget-heading\" data-id=\"4f4811e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personal rewards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4866e6 elementor-widget elementor-widget-text-editor\" data-id=\"a4866e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For both types of campaign, the personal rewards for your supporters may be a letter of thanks, their name on an honor roll, or the knowledge they are making the world a better place. Again, do research. There&#8217;s no harm in copying a strategy that&#8217;s already proven to work!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143e9a2 elementor-widget elementor-widget-heading\" data-id=\"143e9a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Establish a leading investor before you start<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a9dd6 elementor-widget elementor-widget-text-editor\" data-id=\"e0a9dd6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Not everyone has a personal contact with someone famous in their field, we know. But think creatively about getting someone with name recognition to back you. Many successful and well-known people are content to support others just starting out. If you&#8217;re a writer, reach out to your favorite authors or book reviewers; likewise, if you&#8217;re creating a comic or graphic novel; as a board game designer, ask your favorite creators and influencers. They may say no, but you should give them the chance to say yes first!<\/p><p>Make a wish-list of people you&#8217;d love to validate your campaign. Approach them one at a time before your campaign goes live. Don&#8217;t be frightened. They&#8217;re just people. Pitch them as you would any other prospect, but be sure to tell them why you&#8217;d value their recognition. It&#8217;s easier than you think to get an influencer on board if you have an excellent project and you&#8217;re not afraid to ask. We know. We&#8217;ve seen it happen.<\/p><p>This person will be your lead investor or supporter. They validate what you are doing and lend their authority to your enterprise. Ask them for a photo and a quote, an interview, or a short video endorsement. They&#8217;ll also make the first donation. When you go live, you&#8217;ll hit the ground running and avoid the $0 starting barrier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abb622c elementor-widget elementor-widget-heading\" data-id=\"abb622c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Plan everything from start to finish before you go<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2609146 elementor-widget elementor-widget-text-editor\" data-id=\"2609146\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A campaign may only be live for a few months, but the most successful campaigners spend many more months planning, testing, and optimizing everything well before launch. Expect every outcome and have a strategy in place to respond to overwhelming success, as well as a contingency, in case things don&#8217;t work out. Have a well-structured, research-based campaign is key. As is having a back-up plan for every foreseeable contingency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0382e92 elementor-widget elementor-widget-heading\" data-id=\"0382e92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication, conversation, and conviction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4dc13 elementor-widget elementor-widget-text-editor\" data-id=\"8b4dc13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A crowdfunding platform isn&#8217;t Craigslist or FreeAds. There&#8217;s no set-and-forget mode. It&#8217;s all about engagement. Be present and available throughout your campaign. Build conversations with your supporters. Build a community. Over-deliver on all your promises. If you&#8217;re smart, you&#8217;ll devise ways of keeping these supporters on board long after the campaign ends. If you do things right, you&#8217;re not only raising finance for your project, but recruiting advocates, customers, fans and supporters who will be the engine driving your future success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5ec96 elementor-widget elementor-widget-heading\" data-id=\"2d5ec96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Talk to us! We're here to help<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5546f7 elementor-widget elementor-widget-text-editor\" data-id=\"d5546f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Crowdfunding is one of the most exciting and effective ways of raising capital and engaging interest in your self-published book, comic, or board game. To make it work, think ahead, plan, tell a great story, engage with your supporters, build a community, and deliver more than you offer. It&#8217;s a lot of hard work, but if you do it right, it will repay dividends for years to come.<\/p><p>We hope you&#8217;ve found this post helpful and inspiring. Our aim is to provide you with the keys to launching a crowdfunding campaign that&#8217;s got an excellent chance of success. If you need help with design, artwork pre-press, printing, component manufacture, or other services related to self-publishing a book, comic, or board game, <a href=\"https:\/\/www.qinprinting.com\/contact-us\">contact us<\/a> today to find out how we can help, from world-class printing and binding services at unbeatable prices to helpful design templates, rewards and thank you cards for backers, discounts and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We show you how to build a strong crowdfunding campaign to cover the costs of design, printing and distribution and to drive your first sales and reviews Kickstarter Project: The Art of Chad Hardin 3 Printed by QinPrinting Crowdfunding\u200a\u2014\u200awhich started out over a decade ago now as an offbeat way to gather funds for charity, [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":7680,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[78],"tags":[],"class_list":["post-7664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printing-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run a Successful Crowdfunding Campaign for Your Self-Published Book<\/title>\n<meta name=\"description\" content=\"We explain how you can super-charge your crowdfunding campaigns to finance your self-publishing book business, boost your reputation, and drive sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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